Blog / SEO & Growth

We're Growing RKAZN's Own Search Traffic From Scratch — Here's the Real, Unfiltered Data 

Rudra Kapadia·6 min read

Every AI automation agency's website claims to "drive results." Almost none of them show you the actual Search Console data behind that claim — because most of the time, it's a handful of cherry-picked wins from a client's best month, with everything else left out of the screenshot. We're doing this differently: this is rkazn.com's own, real search performance, unedited, including the parts that haven't worked yet.

The honest starting point

This site started from close to zero organic visibility. Over the last roughly 50 days of tracked data, impressions grew from about 9 in the first week to 123 in the most recent week — real, compounding growth, driven by the same process we run for clients: publish content around real search demand, fix technical issues the data points to, and build internal links to the pages closest to ranking.

Clicks, meanwhile, are still close to zero. Total: 3 clicks across those 50+ days. We're not hiding that number because it's inconvenient — it's the most useful number on this page, because it tells you exactly what stage this process is at.

Impressions tell you the content is being found. Clicks tell you it's winning. Right now we're squarely in the first phase, and this post exists so you can watch the second phase happen in public.

Why impressions grow before clicks do

This isn't a failure — it's the normal shape of organic growth on a young site. Google has to discover and rank a page before anyone can click it, and a brand-new site's pages typically rank somewhere on page 2 or 3 before they climb. That's exactly what our own query data shows: no query currently sits in the top 5, several sit in the 8-to-20 "striking distance" range, and that's precisely the group we're actively working to push upward.

What we've actually done, in order

What this actually means if you're evaluating us

You don't have to take our word for how we work — you're looking at it happen in real time on our own site. Every fix above came from reading actual Search Console data, not guessing. That's the exact process we run on client sites, except there we're usually starting from more existing authority and traffic than a brand-new domain has, which means the same fixes tend to move faster.

If you want to see what this process finds on your own site, our free ROI calculator is a reasonable first look, or you can just talk to us directly about what we'd check first.

We'll keep updating this

This post will get revised as the numbers change — including if something we tried doesn't work. That's the point of publishing it.

Why is RKAZN sharing its own imperfect SEO numbers publicly?

Because most agency marketing shows only the best results. Showing our own real, current numbers — including the parts that aren't working yet — is a more honest way to demonstrate how the process actually works.

Why do impressions grow before clicks on a new website?

Google has to discover and rank pages before anyone can click them. New pages typically start ranking lower (page 2-3) and climb over time as technical fixes, internal links, and content maturity build up — impressions usually lead clicks by weeks.

What's the fastest way to know what's wrong with my own site's SEO?

Start with your actual Search Console data rather than a generic audit checklist — look for pages with impressions but near-zero CTR, queries sitting just outside the top 10, and technical issues like duplicate canonicals or indexing problems.

Got a process worth automating? Let's talk.